“How to Choose the Right Neighborhood for Every Door Direct Mail (EDDM)”

Ever mailed out hundreds of postcards and heard… crickets? Most times, the problem isn’t your design or your offer — it’s the neighborhood you’re targeting. With Every Door Direct Mail (EDDM) , you can get your message in front of the right people, right where they live — without buying a mailing list. Here’s how to choose the best routes for your next EDDM campaign 👇 💡 1️⃣ Know Your Ideal Customer Before looking at a map, get clear on who you want to reach. Ask yourself: Where do they live or work? Are they families, homeowners, or business owners? What income range fits your service? 👉 A coffee shop in Detroit might target apartments and condos nearby. 👉 A landscaper may focus on Troy, Michigan neighborhoods with older homes and big lawns. 🗺️ 2️⃣ Use the USPS EDDM Mapping Tool Visit the USPS EDDM Tool to explore routes by ZIP code. https://www.usps.com/business/every-door-direct-mail.htm It shows you: Household count Average income Residential vs. business mix Pick...